RB is the world’s leading consumer health and hygiene company, we work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Dettol, Finish and Vanish.
The position resides within the East Africa marketing function and will be responsible for the assigned brands within the category. The Brand Manager is expected to lead the brand growth agenda in line with the overall category strategy across East Africa as set by Area.
Is this you ?
Min 4 Years of brand management experience within an FMCG environment
Very strong understanding of marketing fundamentals
Strong understanding of trade marketing
Educated to minimum bachelor’s degree level in a business related field
Marketing for a brand or group of brands in the market with responsibility for activation excellence of power-brand plans.
Development, implementation and refinement of spend plans with complete control & management of the same
New Product Development
Development, implementation and refinement of the in-store demonstration programs
Development and implementation of materials to drive in-store visibility e.g. point of sale, shippers, displays
Flawless execution of direct consumer contact activities
initiate and manage market research projects
annual media plans for the brand
drive and monitor agencies delivery on KPIs
Working closely with Trade Marketing and Sales to ensure brand promotional plans are executed in market, aligned with the overall brand strategy
Monthly brand reviews of Brand P & L, analysis of sales in, sales out data, household panels, competitor activities and consumer KPI’s to identify key learnings and suggest action plans thereof.
Results oriented, entrepreneurial and self-motivating
Ability to think outside the box and creative
Tenacious and resilient, driven to achieve even when faced with obstacles
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation
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