Equity Bank Limited – Communication Officers – Media Management & Advertising

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Job description
Key Duties and Responsibilities
Identify and pursue unique media buying opportunities and added-value programs via media partnerships
Advise communications and advertising management on emerging media trends to ensure maximum effectiveness
Provide support in media planning and media buying processes
Focal point in the execution of authorized media plans, purchase orders and media payments
Build annual media plans and make subsequent plan revisions for multiple brands, communication programs and new initiatives
Provide significant input into all media mix discussions and analysis Analyze results of media efforts and develop measures of success
Build relationship with media vendors, contractual agreements and other relevant partnerships

Desired Qualifications, Knowledge and Experience
A degree in Communications or a business related field
Professional training in Marketing or Public relations
Over 3 years’ experience in media management and advertising

Desired Competencies
Good negotiation skills
Excellent communication skills
Strong analytical ability
Able to work well with minimum supervision Team player with excellent interpersonal skills
Computer proficiency

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