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Purpose of the role
To provide spirits sales support link with Production, Marketing (Brand teams and Innovation), Trade Marketing, Distribution and Regional Field teams.
To constantly monitor and evaluate the distributors, RTM (Route to Market) and team performance and propose deliverable actions, plans and initiatives for improvements and growth. To initiate and take leadership in implementing motivating incentives to the distributor sales crew to support new route to market for spirits to deliver exceptional results for spirits.
Ensure implementation of the Spirits distribution contract KPIs (Key performance indicators) with distributors and design spirits centric RTM for each distributor.
Identify emerging trade trends and insights.
Implement strategy to communicate anti competitor plans and activities.
Gather relevant distributor information to assist the business in identifying business opportunities and track sales performance by distributor and advise DSMs/ABDMs on expectations.
Coordinate stock order levels for sprits between production (at UDV) and warehouse
Coordinate order issues between field teams and NCD in respect of supply problems.
Training of Distributor sales force in knowledge of spirits brands and steps of a call in in-outlet spirits selling versus beer selling.
Ensure compliance with safety requirements at the work environment.
Qualifications And Experience
A Bachelor’s degree in a relevant field
At least 5 years’ experience with a Strong track record in People Management & / or commercial roles within a consumer goods environment esp. in the Alcohol industry.