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The Marketing and Communications Associate is responsible for assisting members of the Sales and Marketing team in all marketing functions, including running and maintaining digital channels, creating marketing content for the blog and beyond, creating reports summarizing these efforts, and ensuring ROI is achieved from them. The Associate also helps in market research, aiding in relaying of information to the rest of the BitPesa team.
Assist the Social Media Manager to create and maintain content within and without the BitPesa website and day-to-day activities including:
Create, develop and manage a content calendar for BitPesa’s web presence (requires working with content management software e.g. WordPress, Ghost), brochures, press releases and related marketing avenues. Content includes both textual and visual for YouTube.
Coordinate web projects and work cooperatively with BitPesa team members and clients to ensure pages and content are up to date.
Maintain a consistent and branded look and feel across the web, including those published outside our spaces.
Copedit, proofread and constantly update all web content to maximise SEO across product websites to increase content outreach.
Oversee freelancers, including writers, copyeditors and community outreach organizers.
Manage BitPesa’s email marketing platforms and develop email content to grow subscriber and customer base.
Track and report on all site metrics, including web traffic and consumer behaviour.
Social Media Management
Assist the Social Media Manager to manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the audience most likely to engage or use our services.
Maintain a weekly editorial content calendar with relevant and thematic content to be posted across channels.
Monitor, listen and respond to social media users appropriately by being an advocate of the company to help in sales and customer service efforts.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (profile pictures, cover photos, ad graphics, landing pages and any other related creatives).
Design, create and manage promotions and advertising campaigns.
Compile report for management showing ROI.
Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns through necessary testing and metrics.
Monitor effective benchmarks for measuring the impact of Social Media programs.
Other Marketing Operations
Help the BitPesa Sales and Marketing team to:
Manage daily administrative tasks to ensure the Marketing department runs smoothly.
Conduct market research to identify new opportunities.
Organize promotional events.
Keep organized records of marketing metrics by updating spreadsheets with information gathered.
Prepare and deliver presentations and pitches.
Communicate directly with clients and encourage trusting relationships
Work with external agencies to push the marketing agenda.
Monitor competitors’ marketing activities.
Compensation and Benefits: This position has a competitive salary and full health benefits